Why missed-call text-back is the highest-ROI thing you'll set up this year
If you miss a call from a tradesperson, you call the next one in the search results. Here's why the same is true for your customers — and what to do about it.
Australians who can't reach a tradie on the first call generally don't leave a voicemail. They go back to Google and call the next one. If that's a competitor, you've just paid for a Google ad that found you a customer — and handed them to someone else.
What missed-call text-back does
When you miss a call, the platform auto-sends an SMS within 30 seconds. Something like: 'G'day, this is Dave from Bondi Plumbing. Sorry I missed you — what's the job? I'll get back to you within the hour.' That single SMS recovers about 60% of missed leads in our pilot data.
It works because it does two things at once. It tells the customer they've reached the right business and a human will follow up. And it converts an audio call into a text thread, which is faster for both sides and produces a record you can quote against.